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FIL STUDIOS™ Flagship shop

FIL STUDIOS™, 2017

Aso District, Minamioguni, Kumamoto. Foreque Corporation, a forestry company, has launched an interior lifestyle brand "FIL", making use of cedar wood which has been felled in order to protect the natural landscape, and opened a flagship store in Aso district, Minamioguni, in Kumamoto Prefecture.

熊本は阿蘇郡南小国町。林業を行う株式会社Forequeは、自然の景観などを守るために伐採された杉材などを活用した、インテリア・ライフスタイルブランド「FIL」を立上げ、旗艦店を熊本県阿蘇郡南小国町にオープン。

The store part of the space is designed to draw in the surrounding landscape, and makes use of the local Oguni cedar. In order to bring out the redness of the cedar, FIL brand furniture constructed with a complimentary copper color frame is contrasted with it, and this creates a space which brings out the vitality of the cedar.

店舗部分の空間は周辺の景観を引き込む設計で、地場産の木材である小国杉を生かした空間構成になっている。赤みのある杉材を引き立たせるため、相性の良い銅色でフレームを構成したFILブランドの家具が、素材の対比によって木材の生命力を引き立たせる空間構成となっている。

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Date: 2017
Client: FIL STUDIOS™
Location: Kumamoto, Japan
Architecture: YOUBI
Shop Interior: Canuch
Furniture: Canuch Inc. (FIL STUDIOS™)
Creative Direction: BEES&HONEY
Product Design: SCNR
Web Design: Garden eight
Fragrance: Miya Shinma
Photography: Hideki Makiguchi